Terms of use

Last updated 9 October 2026

Draft, pending legal review. This is template wording and isn't in force yet. Text in [brackets] still needs filling in.

1. Who we are

Rent'a'KOL is run by [Company legal name], a company registered in England and Wales (company number [number]), registered office [address] ("we", "us"). Contact: [contact email].

These terms apply to everyone who uses the site, the Telegram bot and any related service. By creating an account you agree to them. You must be 18 or over and, if you sign up for a business, have authority to bind it.

2. What Rent'a'KOL is

A marketplace where brands book creators from a published rate card. We list creators, take payment from brands, hold it while the work is done, and pay the creator when the work is approved. We aren't a party to the content agreement between brand and creator, an agency, or an employer.

One account is one side: brand or creator. Keep your login details to yourself; you're responsible for activity on your account.

3. Creators

Listing. To be listed you need a connected social account with 1,000+ followers and either a verified badge or an account older than 12 months, plus a working payout method and at least one rate card item. Accounts under 10,000 followers are reviewed by a person. We may refuse, pause or remove a listing.
Accurate information. Your audience figures, rate card and rules must be true and kept up to date. Follower counts come from the platforms you connect; don't inflate them.
Your rate is what you receive. We charge creators no fee. The brand pays our fee on top.
Independent contractors. You work for yourself, not for us or the brand. Nothing in these terms creates employment, partnership or agency. You're responsible for your own tax, National Insurance and, if registered, VAT on everything you earn here, and for any registrations those need (for example HMRC Self Assessment). We don't deduct tax. Where the law requires, we may report earnings to tax authorities.
Advertising rules. You must label paid content clearly as advertising (for example "#ad") in line with the CAP Code, ASA guidance and each platform's rules, and comply with any rules for regulated products such as gambling or financial promotions.

4. Brands

You must have the right to promote what you book, and your brief must be lawful. You're responsible for regulatory approval of your product and claims (for example financial promotions, gambling or alcohol rules).
The price is the creator's rate card price. You see our fee before you pay.
Unless the deal says otherwise, you get the posted content for the purpose booked. Reuse of the content (for example in paid ads) needs the creator's agreement.

5. Fees

The brand pays a platform fee on top of the creator's rate: 10% on the first deal between a brand and a creator, 7% on repeat deals between them, and 5% once they've completed 10 paid deals together. Creators pay no fee. We may change fees for future bookings with notice; a booked deal keeps the fee shown at checkout.

6. How a deal works

Booking and payment. The brand picks deliverables, writes a brief, sets a deadline and pays the full amount (rate plus fee) by card or bank. Payment is processed by Stripe and held on our Stripe platform balance until the deal ends. We don't hold the money outside Stripe, except as set out for USDC payouts below.
Creator response. The creator has 72 hours from payment to accept or decline.
Delivery. The creator posts the content and submits a link to it. The brand may ask for one revision, which is included in the price.
Approval and payout. When the brand approves, the creator's rate is paid out. If the brand neither approves, asks for a revision nor opens a dispute within 72 hours of delivery, the deal is approved automatically and the creator is paid.

7. Refunds

The brand gets a full refund, including our fee, if:

the creator declines the deal;
the creator doesn't answer within 72 hours of payment; or
the brand cancels before the creator accepts.

Once the creator has accepted, a deal can't be cancelled on its own; use a dispute. Refunds go back to the original payment method through Stripe. Timing depends on your bank.

8. Disputes

Either side can open a dispute before payout. The money stays held while we look at it. We'll review the brief, the deal thread and the delivered content and decide whether to release payment, refund in full or in part, or both. We'll explain our decision. Our decision on how held money is released is final as far as the platform is concerned, but doesn't affect your legal rights against each other.

9. Payouts

Stripe. Creators paid by bank transfer onboard with Stripe Express and accept Stripe's Connected Account Agreement. Stripe may ask for ID; until it's satisfied, payouts can't be made.
USDC. Creators who choose USDC are paid manually by us after approval, to the address and chain on their account at the time of payout. You're responsible for that address being correct; crypto transfers can't be reversed and we can't recover funds sent to an address you gave us. [Conversion rate and timing to be confirmed.]

10. Contact and non-circumvention

Creators' contact details aren't shown on the site. Brands and creators talk through the deal thread, which opens once a deal is funded.

For 12 months after the most recent deal between a brand and a creator is funded on Rent'a'KOL, neither of them may agree, offer or accept paid work with the other outside Rent'a'KOL, directly or through someone else (an agency, a related company or another account). This also applies to a brand and creator who first met through a listing or deal thread, even if no deal was completed. Using the directory to find creators and contact them elsewhere is a breach.

If either side breaches this clause, we may suspend or close both accounts, cancel unpaid points, prizes and referral earnings, and [recover the fee we would have earned on the off-platform work]. Tell us if the other side suggests going off-platform.

11. Ratings, points and referrals

After a deal is paid, both sides can rate it. A rating stays hidden until both have rated or 7 days have passed. Ratings must be honest and about the deal.
Creators earn points for completed deals and good conduct. Each month, the top 10 creators share 10% of that month's platform fees. Points have no cash value outside that pool, can't be transferred, and we may remove points earned by abuse. Prize payouts may be made manually and are at our discretion.
If someone signs up with your referral link, you earn 20% of our fees on their deals for 12 months from their sign-up. Referrals to yourself or to accounts you control don't count.

12. What you mustn't do

Don't give false information, impersonate anyone, scrape the site, attempt to reach creators' contact details, interfere with the service, post unlawful or infringing content, or use Rent'a'KOL to launder money or evade sanctions. We may suspend or close an account that does, and hold funds while we investigate where the law allows.

13. Liability

Creators are responsible for their content and brands for their briefs and products. We don't guarantee results (views, sales, engagement). To the extent the law allows, our total liability to you for any deal is limited to the fee we earned on it, and we aren't liable for indirect losses or loss of profit. Nothing here limits liability for death or personal injury caused by negligence, fraud, or anything else that can't be limited by law. If you use Rent'a'KOL as a consumer, your statutory rights aren't affected.

14. Ending your account

You can close your account at any time once no deal is in progress. We may suspend or close accounts that break these terms. Section 10 keeps applying for its 12-month period after an account closes.

15. Changes and law

We may update these terms. We'll tell you about material changes before they take effect; continuing to use the service means you accept them. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

How we use personal data is in the privacy policy.